Email marketing is one of the most powerful marketing tools available to businesses. It's also one of the most underutilized. If you're using email marketing software to help your small business, you'll want to be sure you're using the best email marketing software available. This post looks at the best email marketing software you can use in 2023.

Top 10 email marketing software for 2023

1. Mailchimp – Ease to use and low cost for Starter Business
2. Constant Contact – User-friendly, lots of templates, automation tools, and integrations
3. ConvertKit – Bloggers Dream tool
4. Drip – Great segmentation and personalization capabilities
5. AWeber – Variety of templates, automated workflows
6. GetResponse – Has pre-built  webinars and landing pages
7. ActiveCampaign – Send tailored emails based on consumer behavioral
8. HubSpot – Businesses searching for an all-in-one marketing solution
9. InfusionSoft – Feature include consumer activity, and monitor the effectiveness of your emails
10. Campaign Monitor – Offering a variety of templates, automated workflows, and connectors

Mailchimp:

Mailchimp is a popular email marketing platform that is known for its ease of use and low cost, making it a good choice for small businesses. It offers a range of features and tools for creating and automating email campaigns, including a variety of email templates, automation workflows, and tool connectors.

Some of the key features of Mailchimp include:

• Email templates: Mailchimp offers a range of email templates that can be used to create professional-looking emails and newsletters. These templates are easy to use and customizable, so you can create emails that match your brand's style and look great on any device.
• Automation workflows: Mailchimp offers a range of automation tools that can be used to send targeted emails based on consumer behavior. For example, you can set up an automated email campaign to send a series of emails to new subscribers, or to send abandoned cart emails to customers who have added items to their shopping cart but haven't completed the purchase.
• Tool connectors: Mailchimp integrates with a wide range of third-party tools and platforms, including social media platforms, e-commerce platforms, and CRMs. This allows you to easily connect your email marketing efforts with other aspects of your business.
• Generate and send emails: Mailchimp allows you to create and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.
• Track email effectiveness: Mailchimp provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.

Overall, Mailchimp is a popular and user-friendly email marketing platform that is well-suited for small businesses. It offers a range of features and tools for creating and automating email campaigns, including templates, automation workflows, and tool connectors.

Constant Contact:

Constant Contact is an email marketing platform that is designed to be user-friendly and easy to use. It offers a wide range of templates and tools that can be used to create professional-looking emails and newsletters. Some of the key features of Constant Contact include:

• Wide range of templates: Constant Contact offers a variety of templates that can be used to create emails and newsletters. These templates are designed to be easy to use and customizable, so you can create emails that match your brand's style and look professional.
• Automation tools: Constant Contact offers a range of automation tools that can be used to send emails based on consumer behavior. For example, you can set up an automated email campaign to send a series of emails to new subscribers, or to send abandoned cart emails to customers who have added items to their shopping cart but haven't completed the purchase.
• Integrations: Constant Contact integrates with a wide range of third-party tools and platforms, including social media platforms, e-commerce platforms, and CRMs. This allows you to easily connect your email marketing efforts with other aspects of your business.
• Customer service: Constant Contact places a major emphasis on customer service, and offers a range of resources and support options to help users get the most out of the platform. This includes email and phone support, as well as a comprehensive help center with tutorials and FAQs.

ConvertKit:

ConvertKit is an email marketing platform that is specifically designed for bloggers and content creators. It offers a range of features and tools that can help you effectively reach and engage your audience through email. Some of the key features of ConvertKit include:

• Automation capabilities: ConvertKit has a number of automation capabilities that can help you streamline your email marketing efforts. For example, you can use ConvertKit's automation rules to segment your audience based on their interests and behavior, and then send targeted emails to these segments. This can help you create more personalized and effective email campaigns.
• Design and send emails: ConvertKit allows you to design and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.
• Automate email campaigns: ConvertKit allows you to automate your email campaigns based on customer behavior. For example, you can set up an automated email series to be sent to new subscribers, or send abandoned cart emails to customers who have added items to their shopping cart but haven't completed the purchase.
• Track email performance: ConvertKit provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.

Overall, ConvertKit is a powerful email marketing platform that is well-suited for bloggers and content creators. It offers a range of automation and design tools that can help you create targeted, personalized email campaigns that engage your audience and drive results.

Drip:

Drip is an email marketing automation platform that is designed for businesses with larger email lists and more complex campaigns. It offers a range of advanced features and tools that can help you effectively reach and engage your audience through email. Some of the key features of Drip include:

• Strong segmentation and personalization capabilities: Drip has powerful segmentation and personalization capabilities that allow you to create targeted and personalized email campaigns. You can segment your audience based on a wide range of criteria, including their interests, behavior, and demographics, and then send targeted emails to these segments. This can help you create more effective and engaging email campaigns.
• Design and send emails: Drip allows you to design and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.
• Automate email campaigns: Drip allows you to automate your email campaigns based on customer activity. You can set up automated email campaigns to be triggered by a variety of actions, such as when a customer makes a purchase or subscribes to your list. This can help you save time and effort by automating repetitive tasks.
• Track email performance: Drip provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.

Overall, Drip is a powerful email marketing automation platform that is well-suited for businesses with larger email lists and more complex campaigns. It offers a range of advanced features and tools that can help you create targeted, personalized email campaigns that drive results.

AWeber:

AWeber is an email marketing platform that has been in the industry for a long time. It offers a range of features and tools that can be used to create professional-looking emails and newsletters, automate email campaigns, and track email performance. Some of the key features of AWeber include:

• Wide range of templates: AWeber offers a variety of templates that can be used to create emails and newsletters. These templates are designed to be easy to use and customizable, so you can create emails that match your brand's style and look professional.
• Automated workflows: AWeber offers a range of automation tools that can be used to send emails based on consumer behavior. For example, you can set up an automated email campaign to send a series of emails to new subscribers, or to send abandoned cart emails to customers who have added items to their shopping cart but haven't completed the purchase.
• Connectors: AWeber integrates with a wide range of third-party tools and platforms, including social media platforms, e-commerce platforms, and CRMs. This allows you to easily connect your email marketing efforts with other aspects of your business.
• Design and send emails: AWeber allows you to design and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.
• Track email performance: AWeber provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.

Overall, AWeber is a well-established email marketing platform that is suitable for organizations of all sizes. It offers a range of features and tools that can help you create professional-looking emails, automate your email campaigns, and track email performance.

GetResponse:

GetResponse is an email marketing platform that offers a range of features and tools that can be used to create professional-looking emails and newsletters, automate email campaigns, and track email performance. Some of the key features of GetResponse include:

• Wide range of templates: GetResponse offers a variety of templates that can be used to create emails and newsletters. These templates are designed to be easy to use and customizable, so you can create emails that match your brand's style and look professional.
• Automated workflows: GetResponse offers a range of automation tools that can be used to send emails based on consumer behavior. For example, you can set up an automated email campaign to send a series of emails to new subscribers, or to send abandoned cart emails to customers who have added items to their shopping cart but haven't completed the purchase.
• Connectors: GetResponse integrates with a wide range of third-party tools and platforms, including social media platforms, e-commerce platforms, and CRMs. This allows you to easily connect your email marketing efforts with other aspects of your business.
• Marketing tools: In addition to its email marketing features, GetResponse also offers a range of marketing tools, including webinars and landing pages. These tools can be used to help you reach and engage your audience in new ways, and drive conversions.
• Send and create emails: GetResponse allows you to create and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.
• Monitor email effectiveness: GetResponse provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.

Overall, GetResponse is a comprehensive email marketing platform that offers a range of features and tools to help you create and send professional-looking emails, automate your email campaigns, and track email performance. It is suitable for organizations of all sizes.

ActiveCampaign:

ActiveCampaign is an email marketing platform that offers a range of features and tools for automating and tracking email campaigns. It is particularly well-suited for businesses with more complex email marketing requirements. Some of the key features of ActiveCampaign include:

• Automation features: ActiveCampaign offers a number of automation features that can be used to send targeted emails based on consumer behavior. For example, you can set up automated email campaigns to be triggered by a variety of actions, such as when a customer makes a purchase or subscribes to your list. You can also use ActiveCampaign's segmentation and personalization features to create targeted and personalized email campaigns.
• Track email effectiveness: ActiveCampaign provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.
• Compose and send emails: ActiveCampaign allows you to create and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.

Overall, ActiveCampaign is a powerful email marketing platform that is well-suited for businesses with more complex email marketing requirements. It offers a range of automation and tracking features that can help you create targeted and personalized email campaigns that drive results.

HubSpot:

HubSpot is a comprehensive marketing platform that offers a range of features and tools for automating and tracking email campaigns. Some of the key features of HubSpot's email marketing capabilities include:

• Automate email campaigns: HubSpot allows you to automate your email campaigns based on customer behavior. You can set up automated email campaigns to be triggered by a variety of actions, such as when a customer makes a purchase or subscribes to your list. This can help you save time and effort by automating repetitive tasks.
• Track email effectiveness: HubSpot provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.
• Send emails: HubSpot allows you to create and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.

Overall, HubSpot is a comprehensive marketing platform that offers a range of features and tools for automating and tracking email campaigns. It is a good option for businesses looking for an all-in-one marketing solution.

InfusionSoft:

InfusionSoft is an email marketing platform that offers a range of features and tools for automating and tracking email campaigns. It is particularly well-suited for businesses with more complex email marketing requirements. Some of the key features of InfusionSoft include:

• Automated features: InfusionSoft offers a number of automated features that can be used to send targeted emails based on consumer behavior. For example, you can set up automated email campaigns to be triggered by a variety of actions, such as when a customer makes a purchase or subscribes to your list. You can also use InfusionSoft's segmentation and personalization features to create targeted and personalized email campaigns.
• Generate and send emails: InfusionSoft allows you to create and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.
• Monitor email effectiveness: InfusionSoft provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.

Overall, InfusionSoft is a powerful email marketing platform that is well-suited for businesses with more complex email marketing requirements. It offers a range of automation and tracking features that can help you create targeted and personalized email campaigns that drive results.

Campaign Monitor:

Campaign Monitor is an email marketing platform that offers a range of features and tools for creating and automating email campaigns. It is designed to be user-friendly and easy to use, making it suitable for businesses of all sizes. Some of the key features of Campaign Monitor include:

• Wide range of templates: Campaign Monitor offers a variety of templates that can be used to create emails and newsletters. These templates are designed to be easy to use and customizable, so you can create emails that match your brand's style and look professional.
• Automated workflows: Campaign Monitor offers a range of automation tools that can be used to send emails based on consumer behavior. For example, you can set up an automated email campaign to send a series of emails to new subscribers, or to send abandoned cart emails to customers who have added items to their shopping cart but haven't completed the purchase.
• Connectors: Campaign Monitor integrates with a wide range of third-party tools and platforms, including social media platforms, e-commerce platforms, and CRMs. This allows you to easily connect your email marketing efforts with other aspects of your business.
• Email creation and distribution: Campaign Monitor allows you to create and send professional-looking emails and newsletters. The platform offers a range of templates and design tools that you can use to create emails that match your brand's style and look great on any device.
• Email performance tracking: Campaign Monitor provides a range of tools and analytics to help you track the performance of your email campaigns. You can see how many people are opening and clicking on your emails, and use this information to optimize your campaigns and improve their effectiveness.

Overall, Campaign Monitor is a straightforward and user-friendly email marketing platform that offers a range of features and tools for creating and automating email campaigns. It is suitable for businesses of all sizes.

How will these email marketing tools improve your business?

Email marketing is a technique used to advertise products and services to a large audience through the use of mass emails. These emails can be sent to clients, customers, affiliates, and partners to promote your business and drive sales.

However, as the use of mass emails has become more restricted, people's interest in sending emails has decreased. Email marketing solutions have been developed to help businesses re-engage their audience through email campaigns.

By using email marketing solutions, businesses can effectively engage with their target audience through email campaigns. These solutions often offer a range of services, including email list management, template development, automation, analysis, and tracking, to help businesses create professional-looking emails, send them to a specific group of people, and track the success of their campaigns. This can help businesses grow their audience, improve traffic to their website, increase conversion rates, and drive sales.

In addition to helping businesses grow, email marketing solutions can also help save time and effort by automating repetitive processes. For example, these solutions can be used to send welcome emails to new subscribers or abandoned cart emails to potential buyers. This can help businesses save time and focus on other aspects of their business.

Overall, email marketing solutions can be an effective way to engage with your audience, grow your business, and save time and effort. By using these tools, you can create professional-looking emails, send them to a specific group of people, and track the success of your campaigns.

Key Advice:

If you are using email marketing to generate leads, it is important to have a large enough data pool to test your marketing strategy. As a small team, it is recommended to have a data pool of at least 10,000 emails. This will allow you to test different approaches and see what works best for your business.

One of the main reasons that email marketing campaigns may not be effective is that the emails do not address a call to action or have follow-up content. In order to engage your audience and generate leads, it is important to include a clear call to action in your emails and provide follow-up content that is relevant and engaging.

As you become more advanced in your email marketing efforts, you can start to use segmentation features to divide your data pool and identify your customers' behavioral interactions. This can help you create more targeted and personalized email campaigns that are more likely to be effective. Segmentation can also help you track the performance of your campaigns and optimize them for better results.

Overall, having a large data pool and using segmentation features can be crucial for success in email marketing, particularly if you are using it to generate leads. By testing different approaches and targeting your audience effectively, you can improve the effectiveness of your email campaigns and generate more leads for your business.

Using seasonal events to feature your business's products or services can be a effective way to increase your click-through rate and sales. By identifying events that are relevant to your business, you can create targeted email campaigns that are more likely to be successful.

One way to do this is to use the automation builder to create segmentation in your email campaigns. Segmentation allows you to divide your data pool and target specific groups of customers with different content. For example, you could create three segments, each with its own set of emails designed with different content and products. This can help you create a more personalized and effective email marketing strategy.

To make the most of seasonal events, you can also consider offering store credit or discounts with the purchase of certain items. This can help drive sales and encourage customers to take advantage of your promotions.

Overall, using seasonal events to feature your products or services and using segmentation in your email campaigns can be an effective way to increase your click-through rate and drive sales. By targeting your audience effectively and offering promotions, you can create more successful email marketing campaigns.

It is important to ensure that your email marketing campaigns are optimized for both desktop and mobile devices, as many people access their emails from a variety of devices. Most modern email marketing software is designed to be responsive and support both desktop and mobile devices, so your emails will look professional and be easy to read regardless of the device being used.

Having professional-looking emails is important for creating confidence in your target audience. If your emails are poorly designed or difficult to read, your audience may be less likely to trust your business and engage with your content. On the other hand, if your emails look professional and are easy to read, your audience will be more likely to have confidence in your business and be more likely to take action.

What's the best email marketing software for my business?

The optimal email marketing software for your company will depend on your unique requirements and financial constraints. There are numerous solutions available mentioned above.

But consider the following:

If you are a small business with a small customer email database, and just need to connect with customer for related offers or products, then Mailchimp and GetResponse can give you the features that you need. For Event-marketing and SaaS startups, Constant Contact and ActiveCampaign are made for pros and experienced users.

Drip and AWeber can be used for e-Commerce storefronts which includes pre-built landing pages and editor. ConvertKit and HubSpot have a Visual automations more dynamic feature made for medium-sized to large companies to management company channel and customer relationship.

What's the price for email marketing software for my business?

• Mailchimp: Mailchimp offers subscription plans starting at $9.99 per month and a free plan for users with a modest email list.
• Constant Contact offers a free trial as well as subscription plans that begin at $20 a month.
• ConvertKit: Starting at $29 per month, ConvertKit offers premium options.
• Drip: Drip offers a free trial and monthly subscriptions that begin at $49 per month.
• AWeber: AWeber offers both free and premium services with monthly minimums of $19.
• GetResponse: GetResponse offers both a free trial and paid programs with monthly prices beginning at $15.
• ActiveCampaign offers a free trial as well as paid subscriptions that begin at $9 a month.
• HubSpot: HubSpot offers both free and premium plans with monthly minimums of $50.
• With paid options beginning at $99 per month, InfusionSoft offers a free trial.
• Campaign Monitor: The paid subscriptions for Campaign Monitor start at $9 per month and include a free trial.

It's crucial to remember that these rates could change, therefore for the most recent pricing details, please visit the respective websites.

What's the discount for email marketing software for my business?

For specific users or plans, some email marketing automation software products provide discounts. Here are details on special offers for the following software packages:

Mailchimp: For churches, educational institutions, and non-profit organizations, Mailchimp provides a 15% discount on paid plans.

Constant Contact: For non-profits and educational organizations, Constant Contact provides a discount on its paid plans.

ConvertKit: There aren't any current special deals available for ConvertKit.

Drip: There aren't any specific discounts available right now on Drip.

AWeber: There aren't any specific deals available right now at AWeber.

GetResponse: There aren't any current special discounts available from GetResponse.

ActiveCampaign: There aren't any special discounts available right now.

HubSpot: For non-profit organizations, HubSpot provides a 10% discount on its premium plans.

InfusionSoft: There aren't any special deals available right now for InfusionSoft.

Campaign Monitor: There aren't any special deals available right now.

It's crucial to keep in mind that these discounts could be modified, so you should check the individual websites for the most recent information.

Conclusion

Thanks for reading this post on the Top 10 best email marketing software for 2023. We hope that you have learned about some software that you did not know about previously.

If you are looking for a new email marketing software or are interested in a free email marketing guide, We are always excited to hear from our readers!

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